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WEBSITE Development & Strategy

81% of B2B buyers choose a vendor online before having a single conversation with a sales rep. We'll (re)build your website into your new #1 salesperson.

What You Get

  • Full HubSpot portal audit & rebuild
  • Sales & marketing alignment framework
  • Custom pipeline & deal stage architecture
  • Closed-loop attribution reporting
  • Lead scoring & lifecycle stage logic
  • Ongoing RevOps management & optimization

How We
Build It

From audit to launch — every engagement follows a proven framework built for B2B manufacturers.

01

Full Audits

B2B websites need to do more than look pretty. We’ll evaluate your current site’s SEO, analytics, buyer persona alignment, lead magnets, aesthetic, and UX — then give you a clear prescription.

02

Builds & Migrations

Want a sparkling new experience that makes buyers say, ‘Oh … they’re legit’? Your new site will be faster, more secure, and built so you can publish without coding experience.

03

Redesigns

We’ll take your dead-end e-brochure and design it into an attractive, lead-generating machine. Custom templates, integrations, video, and graphic design all available.

04

Content & SEO

Increase visibility in Google and AI search by communicating what problems only you can solve. Human-written content backed by powerful SEO tools, buyer research, and deep technical expertise.

81%

of B2B buyers choose a vendor online before talking to sales

Forrester Research

12 Wk

Typical lead time from kickoff to launch

Our average project

20+ Yr

Designing & building B2B websites since 2002

protocol80 history

Full Capabilities

Systematic approaches to complex manufacturing marketing challenges.

01

HubSpot RevOps

Align marketing, sales, and service data into a single source of truth.

→
02

Technical SEO

Dominate search results for highly specific industrial terminology.

→
03

ABM & Paid Media

Get in front of specific buying committees at target accounts.

→
04

Inbound Lead Gen

Convert anonymous traffic into qualified pipeline opportunities.

→
05

Sales Enablement

Reduce sales cycles with targeted content and automated follow-ups.

→
06

Web Architecture

Build high-performance, conversion-optimized digital experiences.

→
631%
Average Blended ROI
p80 Client Data, 2024
3.2×
More Pipeline per Lead
HubSpot Benchmark, 2023
47
Avg Organic Leads / Mo
Top-Performing Clients
88d
Average Sales Cycle
Mfg Sector Average

Common Questions

FAQ

We believe in transparent answers. No vague “it depends” — just straight talk from people who’ve been doing this since 2002.

How does pricing work?

That largely depends on how many pages you have, how fancy you want them to be, and how much we’re building from scratch vs. tweaking existing content. We offer variable pricing in 20-hour billing increments so you get flexible support without the hassle of a large up-front retainer.

How long does it take to build a website?

A typical lead time is 12 weeks, assuming you consistently give us the assets and feedback we need to move forward. We always provide a crystal-clear timeline before starting and keep you closely in the loop throughout.

Can you build websites anywhere besides HubSpot?

While we prefer HubSpot (we use it for our own website), we’ve also designed extensively with WordPress, Shopify, and other platforms. Tell us what you’re looking to do, and we’ll give you a transparent answer as to whether we’re the right fit.

Do you handle ongoing support after launch?

Yes — and a whole lot more. Ongoing website support and maintenance is available, along with inbound marketing, strategy, sales enablement, and revenue operations. Your website is never “done.”

Case Study
312%
Increase in Sales-Qualified Leads
6 Mo
Time to Full ROI
Industrial Automation Manufacturer · 200+ Employees
“

We had HubSpot for three years and never trusted the data. p80 rebuilt it in 90 days and now our sales team actually uses it. Pipeline visibility changed everything.

VP of Sales
Mid-Market Industrial Automation Company
Read Full Case Study →

Ready to Build?

Let’s Make Your Site Sell.